According to the Klout website everyone has influence. In
the past the people who had the most influence were people in the traditional
media but social media has democratized influence.
The company started in 2008 to help you measure and leverage
your influence. According to their website “Klout measures influence online
using data from your social
networks. Anywhere you have an online presence, you have the opportunity to
influence people by creating or sharing content that inspires actions such as
likes, retweets, comments and more. The more engagement your posts receive, the
more influential you are. Klout uses this information to provide you a Klout Score that measures your
overall influence.”
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